Designed for Small Businesses
It seems like everyone around you is running ads. Their businesses are taking off. You know that ads could help your business take off too, but you’re not ready to spend $2000+/month to pay for an ads manager. That’s where Facebook Ads in One Day Workshop comes in.
This is a premium 1:1 day where we spend 4 1/2 hours together to get done in a day, what would take you or an agency, weeks to do so that you don’t waste time or money with downtime or costly mistakes with your Facebook Ads. 8 Days after your Workshop Day we have a 30-minute follow-up call to review the data and results from your new ads.
What happens during our workshop day?
- Compliant Foundations: Making sure your Facebook Business Manager is correctly set up so that you avoid getting it shut down.
- Audience & Messaging Review: The success of your Facebook Ads starts here - with the RIGHT message to the RIGHT people.
- Launch Campaigns: Launch with confidence knowing that all of the groundwork is DONE to publish ads that sell your products.
Lead Generation Campaign
You know that if you could just get more people on your email list you could start selling more. Set up a lead generation campaign and start bringing in more clients.
Client Attraction Code
You have your own website and you want more eyes on it. But you don’t have your sales funnels in place yet (or the budget to support that kind of ad campaign!) We can build out your ad account and then build a series of ad campaigns designed for brand awareness and visibility for just $10/day.
Audit & Overhaul
You’ve run ads before but you’re not sure if they’re working. Plus, you know there are some elements of your ad account that aren’t set up correctly. We’ll look at what’s working along with what isn’t. We’ll optimize your ad account and build your next campaign.
"Karen is innately great at running ads."
What Will Your Workshop Day Look Like?
All options are the same price.
Lead Generation Campaign
2 Hours
Business Manager
Ad Account
Pixel (connect to Ad Account)
Assets Assigned
Page Connection
Instagram Connection
Business Verification
2FA
LUNCH
3rd Hour
Install Pixel on TpT
Avatar & Messaging
Audience Research
Ad Copy TOF & BOF
4th Hour
Create TOF Conversion Campaigns
Create BOF Campaign (Conversion, Traffic or Reach depending on Audience Size)
Reporting Spreadsheet
Client Attraction Code
2 Hours
Business Manager
Ad Account
Pixel (connect to Ad Account)
Assets Assigned
Page Connection
Instagram Connection
Business Verification
2FA
Install Base Pixel on Website
Install Pixel Your Site
API Setup
LUNCH
3rd Hour
Avatar & Messaging
Review Content
Audience Research
Ad Copy TOF & BOF
4th Hour
Create Video Campaign
Create Engagement Campaign
Create Custom Audiences
Create 30 Day Campaign
Create 60 Day Campaign
Reporting Spreadsheet
*Must be comfortable doing Facebook Lives or other video content.*
Audit and Overhaul
2 Hours
Audit Account – last 30 day
Ad Performance
CTR (Link)
CPC (Link)
CPMs
Campaign Objective
Audience Targeting
Domain Verification
Aggregated Events
Review Sales Pages
Purchase Conversion Rates
Pixel Events Firing
Messaging
LUNCH
3rd Hour
Avatar & Messaging
Review New Ad Copy
Audience Research
4th Hour
Create TOF Conversion Campaigns
Create BOF Campaign (Conversion, Traffic or Reach depending on Audience Size)
Reporting Spreadsheet
Facebook Ads In One Day Workshop
Perfect for Beginners-
One in-person 5 1/2 hour Facebook Ads in One Day Workshop (Lead Gen, Client Attraction Code or Audit)
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1 private followup Zoom session
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Purchase additional follow-up sessions at a special discount rate available only to current and past clients.
Frequently Asked Questions
No. There is not enough time to set up ads for a launch. We offer launch packages at Karen Nelson Digital and would be happy to talk with you about those.
Absolutely! As long as you are completely certain that your VA has 100% access to all of your Facebook assets, they are welcome to attend in your place or alongside you.
No. This is a one on one workshop environment.
Maybe! Sometimes it works really well to run an ad directly to the product. Sometimes it’s a disaster. Book a call if you want help deciding if a direct-to-product ad makes sense for you. (Curriculum creators visit this page to see a Facebook Ads in One Day Workshop created just for you.)
As Seen On
Book a FREE 15 minute call to find out how a Facebook Ads in One Day Workshop could help you move your business forward.
Who is this for?
- People who want to generate leads.
- People who are interested in learning to manage their own ads, but aren't 100% confident that they can do it on their own.
- People who want more eyes on key pieces of content on their website.
- People who have an existing funnel that they want to test with ads.
- People who want to validate a brand new funnel with paid traffic.
- People who want more support than what comes with most Facebook ad courses or group coaching experiences.
Who is this NOT for?
- People who don't have a specific selling plan.
- People who want to spend more than $5000 a month on their ad campaigns.
About Karen Nelson Digital
Karen is the founder and owner of Karen Nelson Digital, a Facebook, Pinterest and Instagram advertising agency that has managed millions of dollars in ad spend for their clients, and generated millions more in revenue. She got her start as an elementary school teacher but left after 15 years in the classroom to pursue a career in digital marketing. She’s in the trenches managing complex ad campaigns every day and has been for the last 6 years. But she also remembers exactly what it felt like to be a beginner and not understand anything about ads. Karen is passionate about serving her clients and loves working with businesses that serve educators.