Should I edit the creative in active Facebook ads? This is such a tough question to answer! It’s such a situational answer that even the other day I had to reach out to a colleague and ask, “Do you think we should add this new video from the client to the campaign or just leave […]
Should I Have More Than One Facebook Ad Pixel?
Usually the answer is no. But not always! I get this question about how many Facebook ad pixels to have a lot. Even more often, I have clients show up with multiple pixels. They usually aren’t sure how they ended up with so many pixels. Sometimes, they were given bad information about whether or not […]
What to do when your ads aren’t working.
Last week my client had higher lead costs than we wanted. She was making sales, but we knew she could make more sales with more leads. It can be tough to figure out what to fix when you have a problem with your ads not working. So we did what a good ads manager always […]
Secrets of Seven Figure Facebook Ad Launches
We had two clients wrap seven-figure launches this week. And while we’d love to take credit for their phenomenal results, we know there were 5 key things our clients did that ensured their Facebook Ad success. 1. They planned ahead. Both of these launches were scheduled a full year ahead of time. Both clients also […]
Geo Targeting Facebook Ads
Are you getting the geo targeting on your Facebook and Instagram ads right? I was served an ad for a private school this week. The ad was fantastic. Great copy. Great video. The only problem? It was for a school on the other side of the country from me. And it wasn’t a boarding school. […]
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