It really is ok to boost a post on Facebook. Some people are surely asking, “What? Is she crazy? Is she a bad ads manager? Is there something wrong with her?” Many people would think the statement above is digital advertising heresy. My ads manager friends might start praying for me the minute they read […]
How to Set Up Two Factor Authentication on Facebook
One of the most important things you can do to secure your Facebook business page is to learn how to set up two factor authentication on Facebook. Here are the steps: Navigate to Facebook.Business.com In the bottom left corner, click on the settings wheel to navigate to Business Settings. On the menu on the far […]
Facebook Ads for Private Schools: 3 Tips to Make them Work
It always feels like school has barely started when it’s time to start thinking about enrollment for next year. Many private schools advertise on Facebook and Instagram. That’s why Facebook ads for private schools can be a good idea. But it’s not as straightforward as it might seem. Here are three things to consider (and […]
Rule Change for Facebook & Instagram Ads
What happened? Up until last week, if you wanted to run an ad, Facebook and Instagram had a rule that an image couldn’t consist of more than 20% text. This was problematic for many marketers, but especially for people who sell Teachers Pay Teachers curriculum because more often than not, the actual product is FULL […]
How to set up the Facebook pixel
Looking for my blog post about how to put the Facebook Pixel on your website? Find it here: https://karennelsondigital.com/facebook-pixel/