Ultimate Guide to Facebook & Instagram Ad Copy {With Templates}

Learn to write copy that helps your ads work better.

MockUp Showing The Worksheets from The Ultimate Guide to Copy MockUp


Question & Answer Worksheet

To help you identify your best copy angle. 


A Quick Fix Ad Checklist

A checklist to help you fix ads that aren’t working.


Headline Writing Tips

A good headline earns you more clicks on your ads. 

 Facebook & Instagram Ad Copy 

Can Make or Break Your Ad Campaign

So many people struggle with what to write in their Facebook ads.

But here’s a secret: good copy has the power to turn a blah offer that people scroll right past into a WOW offer that people can’t wait to buy.

I tell you all of the exclusive tips and tricks I’ve picked up in my six years of running ads on Facebook & Instagram.

Plus, I include an ad copy template that follows the exact formula I use when writing copy for my clients’ ads.

About Karen Nelson Digital

Karen is the founder and owner of Karen Nelson Digital, a Facebook, Pinterest and Instagram advertising agency that has managed millions of dollars in ad spend for their clients. 

She got her start as an elementary school teacher but left after 15 years in the classroom to pursue a career in digital marketing. She’s in the trenches managing complex ad campaigns every day and has been for the last 5 years. 

But she also remembers exactly what it felt like to be a beginner and not understand anything about ads. Karen is passionate about serving her clients and loves working with businesses that serve educators.

© 2024 Karen Nelson Digital

© 2023 | Karen Nelson Digital | All Rights Reserved | Home | Privacy Policy | Terms of Use

Sign up for 3 Free Facebook Ad Workshops

Facebook Ad Secrets