Have you tried Pinterest ads yet? The first time I tried to run a Pinterest campaign a few years ago, it was a disaster. I thought it would work just like the Facebook ads platform that I knew and loved. Boy, was I wrong! After months of dabbling (and making a lot of mistakes!) I finally found Monica Froese’s Pin Practical Promotions course and it changed everything. Now I call Monica my Promoted Pins Secret Weapon! When they’re set up correctly, Pinterest ads can be a very inexpensive way to drive traffic. Read on to find out why I think they are the next big thing.
1. Facebook is getting competitive (and expensive!)
It’s no secret that getting organic traffic from Facebook isn’t as easy as it used to be. You can still do it, but you have to work really hard for it to pay off. That’s why a lot of people come to me for Facebook ads. I love running Facebook ads, but they’re not cheap, and prices are climbing there too. It used to be that people could consistently get leads for under $1. Now we’re happy to see leads for less than $5 (Less than $10 is a win for certain types of campaigns.) Plus prices on Facebook are still climbing. Leads on Pinterest can still come in for under $1. Plus, you can use Pinterest ads to drive traffic to products and blog post, just like you can on Facebook. Pinterest is the internet’s best-kept advertising secret. There are actually over 291 million monthly active users on Pinterest, but not nearly as many people competing for advertising space. This makes advertising space much less expensive.
2. Pinterest is better for shoppers.
Because Pinterest is a search based platform people are often already in a shopping mode when they come to Pinterest. Facebook users are there to relax and when we’re showing them ads, we’re hoping that whatever we show them is interesting enough to lure them away from the mindless scroll of the newsfeed. Pinterest users, more often than not, are looking for specific information, and sometimes even a specific product. When people type something into the Pinterest search bar, promoted pins give you the chance to make sure that your product or piece of content is at the very top of the pins that Pinterest shows people. People searching on Pinterest are much closer to being ready to make a purchase than people scrolling Facebook.
3. Pinterest Ads Can Jumpstart a Pin
The hardest thing about Pinterest is the waiting game you have to play. In the old days, I could pin a blog post to Pinterest, and if I added it to the right group board, I could be viral in hours. That’s changed a lot. Now that Pinterest is a search based platform it can take time for pins to earn a high enough ranking to start driving a lot of traffic. I would tell my Pinterest management clients to expect to wait months to see any real impact. With Promoted Pins, you get to change those rules. You can run a small ad campaign and give a particular pin some extra momentum that will have your pin driving traffic almost instantly.
Are you ready to try promoted pins?
There are really two ways to run Pinterest ads.
You can DIY your ads.
I get it. It can be expensive to put money into an ad campaign AND pay an ads manager to manage the campaign. If you are frugal when it comes to finances, managing your own ads is, hands down, the least expensive way to run a promoted pin campaign. But please, if you’re going to DIY your ads, don’t make the same mistake I did. Don’t guess about how to set up a good promoted pin campaign. You’ll only waste money. Head over to Monica Froese’s page to grab your spot and learn how to get REAL measurable results with the Pin Practical Promotions Course. Don’t waste your time dabbling like I did!
You can pay someone to manage your ads.
Yes, and by someone, I mean me. I love running ad campaigns. Now that I’ve learned from Monica, and run many successful promoted pin campaigns on my own, I’d love to manage your campaigns for you too. It IS tricky to learn how to set up a promoted pin campaign, even when you’ve got a great teacher like Monica. Ads platforms are confusing! Some of my clients know that they’d rather spend their time working in their own zone of genius and not wrestle with yet another new confusing system. If that’s you, reach out to me and let’s talk.
