What happened? Up until last week, if you wanted to run an ad, Facebook and Instagram had a rule that an image couldn’t consist of more than 20% text. This was problematic for many marketers, but especially for people who sell Teachers Pay Teachers curriculum because more often than not, the actual product is FULL […]
How to Write Good Facebook and Instagram Ad Copy
Good Facebook and Instagram ad copy can make all the difference in how successful your ad campaign is. Better copy will get you more of the results you want. What makes good copy? There are a few things that come together to make a post clickable. 1. Always, always test. So often I’ve watched people […]
How to set up the Facebook pixel
Looking for my blog post about how to put the Facebook Pixel on your website? Find it here: https://karennelsondigital.com/facebook-pixel/
How to Put the Facebook Pixel on your Website
If you’re planning on running Facebook or Instagram ads within the next 6 months, one of the most important steps you can take is to put your Facebook pixel on your website.
3 Reasons Pinterest Ads (Promoted Pins) are the Next Big Thing
Have you tried Pinterest ads yet? The first time I tried to run a Pinterest campaign a few years ago, it was a disaster. I thought it would work just like the Facebook ads platform that I knew and loved. Boy, was I wrong! After months of dabbling (and making a lot of mistakes!) I […]
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