In the post below, I explain how to set up Facebook 2FA. I’m currently recommending that all of my clients switch to using an authentication app for logging into their Facebook accounts. I recommend they rely on the app rather than text messages because the app is more secure. I’m also recommending that my clients […]
Will AI Photography work for Facebook Ads?
Here are my AI Headshots. I submitted 25 pictures of me. And then I got back 300 headshots that were supposed to look like me. About 125 of them actually did. They were actually amazing. My daughter took screenshots of some of the worst ones because they made her laugh so hard. Let’s just say […]
How I was Right about Las Vegas & Facebook Ads
I spent the weekend in Las Vegas. And I finally proved that the example I always share about Las Vegas and Facebook ads is accurate. Most of the time anyway. A lot of times when people come to me to ask for help with their Facebook ads, they don’t realize how gigantic the platform actually […]
How Facebook Ads Are Like Ferry Boats
I watched a fantastic movie while I was recovering from COVID this week called Sing Street. There’s one scene in Sing Street where a speedboat is careening toward a ferry boat. Unless someone changes course, there will be a collision. The speedboat makes a quick turn and stops, but the ferry boat just keeps sailing. […]
Should I edit active Facebook ads?
Should I edit the creative in active Facebook ads? This is such a tough question to answer! It’s such a situational answer that even the other day I had to reach out to a colleague and ask, “Do you think we should add this new video from the client to the campaign or just leave […]