Did you know there is an app for Facebook Ads that you can use on your phone? I almost never use it. Here are the 3 main reasons why not: 1. It doesn’t always show you the information that really matters. Because the screen is so small, Facebook knows they can’t show you everything. So […]
5 Video Ad Ideas to Try
Often, the very best video ads are the messiest. They aren’t polished. They are raw and unedited. Social media can feel so fake so much of the time. Sometimes what works best is the opposite: absolute real truth. It feels both jarring and refreshing at the same time. Here are 5 times I’ve seen raw […]
The Best Facebook Ad Campaign
A lot of people ask me what the best Facebook ad campaign type is. The truth is, there’s a difference between the BEST campaign for beginners and the easiest campaign for beginners. I think the BEST campaign for people who want to get serious about running ads is a list-building campaign. (Also called a “lead […]
How to Keep Your Ad Account Safe
Seems like every week I hear about someone who has had their Facebook ad account hacked. This week, I’m hearing it happened to some people who sell on Teachers Pay Teachers. (None of our clients, so far. 🤞) Here’s a list of things you can do to keep your ad account from being hacked. **And […]
Geo Targeting Facebook Ads
Are you getting the geo targeting on your Facebook and Instagram ads right? I was served an ad for a private school this week. The ad was fantastic. Great copy. Great video. The only problem? It was for a school on the other side of the country from me. And it wasn’t a boarding school. […]