Twice this week, we added reels to an underperforming Instagram ad campaign and our results skyrocketed. We saw an almost 400% improvement in performance. Client one: Our starting lead costs were $4.11. Client sent over a few reels and our lead costs dropped to $1.17 within 24 hours. Client two: We’d been promoting the offer […]
Secrets of Seven Figure Facebook Ad Launches
We had two clients wrap seven-figure launches this week. And while we’d love to take credit for their phenomenal results, we know there were 5 key things our clients did that ensured their Facebook Ad success. 1. They planned ahead. Both of these launches were scheduled a full year ahead of time. Both clients also […]
How to add the Facebook Pixel to your Teachers Pay Teachers (TpT) Store
Here’s a quick video to show you how to had the Facebook pixel to your Teachers Pay Teachers store. If you already have a Facebook pixel, you should be able to get your TpT store set up in under a minute! If you’re interested in learning how to run ads to your Teachers Pay Teachers […]
How to Write Good Facebook and Instagram Ad Copy
Good Facebook and Instagram ad copy can make all the difference in how successful your ad campaign is. Better copy will get you more of the results you want. What makes good copy? There are a few things that come together to make a post clickable. 1. Always, always test. So often I’ve watched people […]
How to Put the Facebook Pixel on your Website
If you’re planning on running Facebook or Instagram ads within the next 6 months, one of the most important steps you can take is to put your Facebook pixel on your website.