Good Facebook and Instagram ad copy can make all the difference in how successful your ad campaign is. Better copy will get you more of the results you want. What makes good copy? There are a few things that come together to make a post clickable. 1. Always, always test. So often I’ve watched people […]
How to Put the Facebook Pixel on your Website
If you’re planning on running Facebook or Instagram ads within the next 6 months, one of the most important steps you can take is to put your Facebook pixel on your website.
Are you ready for a Facebook list building campaign?
Are you wanting to try Facebook ads? I’ve said before that a list building campaign is the perfect “beginner” Facebook ad. When my clients are new to Facebook ads, it’s the first one I run for them. But how do you know if you’re ready for a list building campaign? Here are five things you […]
What is a Facebook Ad Retargeting Campaign?
A Facebook ad retargeting campaign isn’t too terribly different from regular Facebook ads in that the audience and creative can really make a difference.
What is a Facebook List Building Campaign?
Are you trying to decide if Instagram or Facebook ads are right for your business? The only way to know for sure is to test it. The very best way to test out Facebook ads for your business is to run a list-building campaign. A list building campaign really is the best beginner Facebook ad. 1. […]