Twice this week, we added reels to an underperforming Instagram ad campaign and our results skyrocketed. We saw an almost 400% improvement in performance. Client one: Our starting lead costs were $4.11. Client sent over a few reels and our lead costs dropped to $1.17 within 24 hours. Client two: We’d been promoting the offer […]
How to Fix a Rejected Ad on Facebook
Here’s how to fix a rejected ad on Facebook. We all try not to have rejected Facebook ads, but it happens even to the biggest rule followers. It’s always a good idea to try to avoid rejected ads. Facebook has a whole list of rules about what kinds of things you can and cannot say […]
The Best Facebook Ad Campaign
A lot of people ask me what the best Facebook ad campaign type is. The truth is, there’s a difference between the BEST campaign for beginners and the easiest campaign for beginners. I think the BEST campaign for people who want to get serious about running ads is a list-building campaign. (Also called a “lead […]
Secrets of Seven Figure Facebook Ad Launches
We had two clients wrap seven-figure launches this week. And while we’d love to take credit for their phenomenal results, we know there were 5 key things our clients did that ensured their Facebook Ad success. 1. They planned ahead. Both of these launches were scheduled a full year ahead of time. Both clients also […]
How to Write Good Facebook and Instagram Ad Copy
Good Facebook and Instagram ad copy can make all the difference in how successful your ad campaign is. Better copy will get you more of the results you want. What makes good copy? There are a few things that come together to make a post clickable. 1. Always, always test. So often I’ve watched people […]