Twice this week, we added reels to an underperforming Instagram ad campaign and our results skyrocketed. We saw an almost 400% improvement in performance. Client one: Our starting lead costs were $4.11. Client sent over a few reels and our lead costs dropped to $1.17 within 24 hours. Client two: We’d been promoting the offer […]
How to Fix a Rejected Ad on Facebook
Here’s how to fix a rejected ad on Facebook. We all try not to have rejected Facebook ads, but it happens even to the biggest rule followers. It’s always a good idea to try to avoid rejected ads. Facebook has a whole list of rules about what kinds of things you can and cannot say […]
Are you getting the most out of your ads manager?
Most people don’t talk to their ads managers very much. (When I say “ads manager” here, I’m referring to the person managing their ad campaigns, not the tool on Facebook) Sure, there are some exceptions. But more often than not, “good clients” aren’t diving into their ads data very often. That’s because the best clients […]
What is a good cost per lead?
Clients ask me that question (What is a good cost per lead?) all the time and it is often impossible to answer. That’s mostly because it’s the wrong question. It’s not about whether the leads are expensive or cheap. It’s about whether they are the right leads for your business. Yesterday I was investigating a […]
8 Tips for Ad Headlines That Get More Clicks
A couple of weeks ago I wrote an article about how to set up 2 Factor Authentication. It was one of the most popular articles on my website in the last 90 days. But Google Analytics tells me that most of my traffic was email traffic, not social media traffic. And I know EXACTLY why […]
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