A lot of people ask me what the best Facebook ad campaign type is. The truth is, there’s a difference between the BEST campaign for beginners and the easiest campaign for beginners. I think the BEST campaign for people who want to get serious about running ads is a list-building campaign. (Also called a “lead […]
How to Keep Your Ad Account Safe
Seems like every week I hear about someone who has had their Facebook ad account hacked. This week, I’m hearing it happened to some people who sell on Teachers Pay Teachers. (None of our clients, so far. 🤞) Here’s a list of things you can do to keep your ad account from being hacked. **And […]
Will AI Photography work for Facebook Ads?
Here are my AI Headshots. I submitted 25 pictures of me. And then I got back 300 headshots that were supposed to look like me. About 125 of them actually did. They were actually amazing. My daughter took screenshots of some of the worst ones because they made her laugh so hard. Let’s just say […]
How I was Right about Las Vegas & Facebook Ads
I spent the weekend in Las Vegas. And I finally proved that the example I always share about Las Vegas and Facebook ads is accurate. Most of the time anyway. A lot of times when people come to me to ask for help with their Facebook ads, they don’t realize how gigantic the platform actually […]
How Facebook Ads Are Like Ferry Boats
I watched a fantastic movie while I was recovering from COVID this week called Sing Street. There’s one scene in Sing Street where a speedboat is careening toward a ferry boat. Unless someone changes course, there will be a collision. The speedboat makes a quick turn and stops, but the ferry boat just keeps sailing. […]
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