Twice this week, we added reels to an underperforming Instagram ad campaign and our results skyrocketed. We saw an almost 400% improvement in performance. Client one: Our starting lead costs were $4.11. Client sent over a few reels and our lead costs dropped to $1.17 within 24 hours. Client two: We’d been promoting the offer […]
What is a good cost per lead?
Clients ask me that question (What is a good cost per lead?) all the time and it is often impossible to answer. That’s mostly because it’s the wrong question. It’s not about whether the leads are expensive or cheap. It’s about whether they are the right leads for your business. Yesterday I was investigating a […]
8 Tips for Ad Headlines That Get More Clicks
A couple of weeks ago I wrote an article about how to set up 2 Factor Authentication. It was one of the most popular articles on my website in the last 90 days. But Google Analytics tells me that most of my traffic was email traffic, not social media traffic. And I know EXACTLY why […]
Are You Getting Fake Emails from Facebook?
This is how you find out! I’ve talked before about how sometimes you get emails from Facebook that look real, but are actually fake. I learned recently that there’s a place you can visit in Facebook where you can see all of the emails that Facebook recently sent to you. Basically, if the email you […]
How to set up Facebook 2FA (Two Factor Authentication)
In the post below, I explain how to set up Facebook 2FA. I’m currently recommending that all of my clients switch to using an authentication app for logging into their Facebook accounts. I recommend they rely on the app rather than text messages because the app is more secure. I’m also recommending that my clients […]