Twice this week, we added reels to an underperforming Instagram ad campaign and our results skyrocketed. We saw an almost 400% improvement in performance. Client one: Our starting lead costs were $4.11. Client sent over a few reels and our lead costs dropped to $1.17 within 24 hours. Client two: We’d been promoting the offer […]
How to Write Good Facebook and Instagram Ad Copy
Good Facebook and Instagram ad copy can make all the difference in how successful your ad campaign is. Better copy will get you more of the results you want. What makes good copy? There are a few things that come together to make a post clickable. 1. Always, always test. So often I’ve watched people […]
How to Make Paragraphs on Instagram
How to Make Paragraphs on Instagram Posts I get asked this question all the time: “How do I get the text on my Instagram post to look right? It’s all running together!” It’s even a question that comes up in my high-level Facebook Ads manager groups. When it comes to creating spacing on your Instagram […]